Behind The Scenes With The Live Up Movement

First quarter of 2015 I got restless and bored with my life. On the heels of a recent divorce and little to no local opportunities in Broadcast Media would yield to me. I needed a change. It seemed that work in any sector had dried up. I was presented with a Radio Syndication  opportunity, but went back and forth with poor communications with my contact. Several opportunities opened up, but in all cases negotiations moved beyond initial talks. I even announce it online (prematurely). At that point, relocating seemed exotic and extreme enough to build a new life in or beyond Broadcast Media. 

Atlanta bound…🚌

I had multiple professional and personal connects in ATL who shared interest and expressed anticipation for my visit. I considered the possibilities, but I was prepared for the LONE ROAD and a hard hustle because thats what I knew. For the first time in my adult life I felt like a fish out of water – new market/new players/new movement/new surroundings, but no real plan. Initially I bunked with “friends” while I traveled with my #sidegig weekends to generate income. It was enough to sustain me while I adjusted, but I soon realized that HELP from some people was not so helpful. However, I could not have made it to (now) if not for HELP. 

I moved on… 🚚

Unexpectantly I found shelter with another colleague. I spent time networking with people who had no netwoth and no marketable content reach, impact or the ability to monetize their pursuits. My passion was strong, but the hustle was weak.  I was loosing to my myself by relinquishing my POWER to live. I was deeply affected by my recent divorce, lost in my career pursuits and scatttered in my life. Overtime I shrunk to fit in, get by and barely stay alive.  In addition my living situation went from nurturing to questionable only to end toxic. After a string of adverse experiences, I came to myself… and decided to take my POWER back!  Independently I decided to leave (escape) for my peace of mind and survival.  I wasn’t clear on how, but once I set a date, I worked feverishly to keep my word to everyone else, but more importantly, the promise I made to myself. I DID!!! 👊🏾

Time to LIVE (UP)… 📢

I moved out, put my things in storage, gotta hotel room and flew back to #DC the next morning. Only spent $6 to fly home because of a credit. Once I arrived in #DC, finally I was safe and free!!!!  Not knowing what was next, two days later I was completing new hire paperwork and five days later on a plane for training and work which has lasted to the present. At some point along the way I had to acknowledge my role and divine orchestration that led me to that place. Then I stop making excuses, blaming others, turning my head and dodging consequences. The only option to this dilemma in life, for me, was to “LIVE UP,” Be responsible, accountable and active in my restoration. Clearly it was MY job to improve my circumstances, advance my efforts and upgrade my life NO MATTER what I lost, gave up or had been taken.  It was soley my job to #faceitandfixit!

It’s that time… 💯

There is so much more that I could say about the characters in ATL, but this post is not specifically about any of them. They HELPED me find me again regardless of the experience.  Besides, they lurk online looking for a reason to express their point, paint their picture and discredit everybody else involved.

Stay close to this blog, there is more to come!

Twitter @liveupmoment | Instagram @liveupmoment | Snap Chat liveupmoments

Feel free to send me your inspirational statements about “How You Live Up.”

LIVE UP is a self-help movement created by Media Personality Holla Walla crafted to expand, elevate and exploit every facet of life for the purpose of improving diversify and enhancing the quality of living.

More to come in 2017!


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Posted by on December 13, 2016 in Uncategorized


Your Shoes Speak Louder Than Words.

Winstead Says...


Do you pay attention to what’s on your feet?  If you don’t, someone else will.

Women often say, you can judge a man’s personality by the shoes he wears.  Some people even determine a man’s financial wealth by the expensive shoes he selects to accompany his wardrobe.  Needless to say, the image that is portrayed from your feet gives an introduction to who you are and the places you travel.

Allow me to take you on a journey around the world to a company that will not only impact your sole, but touch your soul.   There is a shoe maker that is becoming more and more visible on the sole of most men.  This company is none other than Magnanni. I first met this company in Nordstrom while perusing for my 32nd birthday.  I wanted a pair of shoes that was classic and full of rich details.  They had…

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Posted by on October 21, 2015 in Uncategorized


#indieID “Connections and Connecting”

CONNECTING is all about your friendliness, your ability to engage, and your willingness to give value first.

The science of and sport of networking and connecting is not for the fast-buck, impatient entrepreneur or consultant. If that’s you, stop reading this post now! This installment of #indieID (#Connections) is for someone who wants to BUILD, not just make a quick hit.

It can be a thrill meeting people who have power, celebrity status or someone who can help you get ahead. Some of these people actually want to help you as long as they feel you are both worthy and trustworthy. In other words, deserving.


Think about your most powerful connections. Make a list of four of them. Next to their names, write a few sentences about how they have helped you, and how you would like them to continue to help you. After that, write a few sentences about HOW YOU HAVE HELPED THEM.

AHA! There’s probably nothing to write about how you helped them. Or at least not enough.

Often people who simply want to ask me complex questions having to do with their career or personal growth, will get a warm, friendly response from me offering answers at a particular rate. This separates the “value givers” from the moochers and looters. 

When I started consulting, people connected and identified with me. The connection was mental first and then they sought the physical. 

Is anyone trying to make contact with you?

  • RULE

The more people are attracted to you, the MORE solid connections you’ll make.

If people are not trying to connect with you, but you are trying to connect with them, that’s an alarm.

The obvious object of the game is to have them call you. Until that occurs, you have to connect with them. The goal is to learn how to do both.

How to make contact and how to create the law of attraction, so that others want to make contact with you.

More about “Connects and Connecting” in my upcoming blogs. Some of the insight, techniques and blurbs have been sourced from Jeffrey Gitomer’s “Little Black Book of Connections” aka My Industry Bible aka The Holy Grail of Networking aka My Movement Manual aka Never Attend An Event Without It… okay, okay, okaaaaaay you get the point.

Check back weekly for insights, motivation and inspiration for aspiring, working and thriving talent within the Entertainment Industry. Also follow on Twitter + Insragram + LinkedIn + Periscope = @HollaWalla!

Like Me. Follow Me. Book Me. 

(856) 494-6552 |

NEXT WEEK: “Who Do You Know?”

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Posted by on September 1, 2015 in Uncategorized



The music business is built on relationships. People make things happen in this business. Building and then maintaining relationships within the industry should be the primary goal of anyone who wants to have a long career in the music industry.

C-I-L-L (KILL) the Agendas!!! 


New Single “ALL” by IZZY aka “The Urban Psalmist available for digital download.

Follow me on Twitter/Instagram/Periscope @HollaWalla!

New Website Coming in July! 

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Posted by on June 2, 2015 in Uncategorized


NUM3ERS #indieID

In my latest talks with indie artists, everyone seems to be consumed with “numbers” – charts, sales, likes, followers and payments. The reality is that most emerging artists have not created the awareness or enough interest to generate or maintain the numbers that validate their decision to become an artist. Additionally, most indies suffer from poor internal structure, lack resources to fund their efforts and the push to move them forward, BUT they ferociously seek numbers!  The ultimate goal is to IMPACT THE CULTURE! An effective cultural impact will yield more than just numbers and pretentious bench marks that affirm public acceptance among a fickle audience. The overwhelming need to be LOVED and BELONG it at critical mass with new talent, and it’s crippling their emotional security while making them a target – public rejection or acceptance creates a false sense of accomplishment and value.

The goal is to achieve numbers across the board over time. Start with building a LOYAL FOLLOWING (people who will consistently attend your live events) and LIVE PERFORMANCES (promo, benefit or paid live appearance/performance dates).  If these numbers stay on trend they will contribute to consumer/trade interest and cumulative factors like radio/sales charts and social media networks. However, if you never experience chart topping numbers, a loyal following and consistent live performance dates will keep you in front of your audience and generate income. Besides, don’t get faded by the numbers (alone), because many who spin high on the charts move low unit numbers and vice versa. The music marketplace is highly competitive and market forces and consumer trends shift constantly.

NOTE: Remain relevant in your craft and you will always have a place in the music marketplace.

NUM3ERS #indieID


Get your copy of the Connected 2 Calvary Compilation featuring Indie Gospel Artists Rae Ellis, Jermaine Morgan, Arnetta Murill-Crooms,Terence Clayton and others! Available for FREE download.

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Posted by on May 27, 2015 in indieID, Uncategorized



#indieID – “Are We There Yet?”

The goal is not to arrive, but to BECOME! We “become” through experiences, encounters and evolution which are ongoing occurrences. We exhaust our efforts and cheapen the value of life experiences by moving hastily to arrive at a place instead of being fully engaged in each experience that creates the journey to our destination.

Simply put, I don’t believe that we ever ARRIVE, but we constantly show up as we evolved and transform into who we already are. As emerging talent, new artist, indie artist and a national brand you never stop becoming no matter how much you accomplish. The hard work, dedication, investment, strategic movement and humility that pushed your movement must be used to maintain and advance your status. No matter who knows you, there is someone what has never heard of you and/or doesn’t know your work. PRIDE will lead you to STRONG DELUSION in thinking that you have “arrived” and the arrival status grants you privilege and luxury.

Surely, your hard work, accomplishments and accolades deserve a pause for salute, but while you’re “paused” someone else is working to become what you’ve paused to BECOME. Artist Development is ongoing throughout the life of your career. A smart and artist is always editing, fine tuning, reshaping and expanding to remain relevant to their audience.

We arrive once we’ve reached the END of the journey. KEEP PUSHING!!

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Posted by on May 21, 2014 in indieID


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#indieID Talk Back!

Most times I offer scripted advice for your reference and ongoing artist development, but today I want to “talk back” about a few observations that I make daily regarding artist engagement on social media.

It’s critical that you make a positive impression “off stage” because in most cases the gate keepers and those who have the influence to help you have already decided NOT to pay attention to your “on stage” performance. For instance, be practical, precise and positive when you write an online bio/description. List key points, relevant and accurate information. There is no need to list all 12 of your hobbies, 7 titles, 9 occupations and 3 nicknames!!! If this information is relevant to your CAREER as an artists, over time, when needed, as needed it will come to light and help enhance and define your artist profile. Don’t ‘hashtag’ “Jesus Freak” but post profanity, nude or suggestive images.  THIS behavior not only reflects your faith and beliefs, but it reveals your character, maturity and integrity. Be consistent in your message, image and presentation.  Don’t blame the public for judging, commenting or evaluating what they see – YOU turnt up! (LOL).

Appraoch people of influence as PEOPLE. It’s okay to say “hello”… “good afternoon”… be considerate. Don’t just be greedy for attention, validation or acceptance by ignore the PERSON (behind the opportunity), who could potentially help you. Just because somesone does music for a living doesn’t mean that they want to hear YOUR music! Stop pushing up on music professionals and then taking offense when then don’t respond or APPROACH you in the same manner. Learn to respect people MORE THAN YOU NEED WHAT THEY CAN DO FOR YOU.  For example an artist started following me a few days ago, and like clock work sent me a random tweet about her music… without ever making a formal introduction. If she had, she woulda found out that  I don’t accept unsolicited materials. Little things like that can make a difference in how you are remembered. And just because it’s christian/gospel music doesn’t mean I want it! It’s called SPAM – unsolicited content. Take the time to present yourself properly.  Find out HOW to approach other artists, producers, radio, press, managers and other professionals in the music marketplace.  Each outlet has a specific use/need for your contents as well a preferred way to accept and consume your work. Just make the effort before you blow your opportunity.  AND another thing, I advised an artist on how to approach me or any of my colleagues to get us to listen, but he still decided to be cocky a year later by recklessly making random post on my #twitter and #instagram timelines about his music. When I rejected him, then he decided to “dismiss me” by calling me a “good christian.” None of that matters to me – EVER!!!!!!! This dude could win 15 Grammys, but I won’t play or feature any of his music at my events. Why? Because I don’t have too! Selecting music is very subjective… GIVE ME A REASON!

I’m open to your questions, comments and feedback.  Post here on the blog or email me directly at

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Posted by on April 8, 2014 in indieID


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