Category Archives: Uncategorized

Behind The Scenes With The Live Up Movement

First quarter of 2015 I got restless and bored with my life. On the heels of a recent divorce and little to no local opportunities in Broadcast Media would yield to me. I needed a change. It seemed that work in any sector had dried up. I was presented with a Radio Syndication  opportunity, but went back and forth with poor communications with my contact. Several opportunities opened up, but in all cases negotiations moved beyond initial talks. I even announce it online (prematurely). At that point, relocating seemed exotic and extreme enough to build a new life in or beyond Broadcast Media. 

Atlanta bound…🚌

I had multiple professional and personal connects in ATL who shared interest and expressed anticipation for my visit. I considered the possibilities, but I was prepared for the LONE ROAD and a hard hustle because thats what I knew. For the first time in my adult life I felt like a fish out of water – new market/new players/new movement/new surroundings, but no real plan. Initially I bunked with “friends” while I traveled with my #sidegig weekends to generate income. It was enough to sustain me while I adjusted, but I soon realized that HELP from some people was not so helpful. However, I could not have made it to (now) if not for HELP. 

I moved on… 🚚

Unexpectantly I found shelter with another colleague. I spent time networking with people who had no netwoth and no marketable content reach, impact or the ability to monetize their pursuits. My passion was strong, but the hustle was weak.  I was loosing to my myself by relinquishing my POWER to live. I was deeply affected by my recent divorce, lost in my career pursuits and scatttered in my life. Overtime I shrunk to fit in, get by and barely stay alive.  In addition my living situation went from nurturing to questionable only to end toxic. After a string of adverse experiences, I came to myself… and decided to take my POWER back!  Independently I decided to leave (escape) for my peace of mind and survival.  I wasn’t clear on how, but once I set a date, I worked feverishly to keep my word to everyone else, but more importantly, the promise I made to myself. I DID!!! 👊🏾

Time to LIVE (UP)… 📢

I moved out, put my things in storage, gotta hotel room and flew back to #DC the next morning. Only spent $6 to fly home because of a credit. Once I arrived in #DC, finally I was safe and free!!!!  Not knowing what was next, two days later I was completing new hire paperwork and five days later on a plane for training and work which has lasted to the present. At some point along the way I had to acknowledge my role and divine orchestration that led me to that place. Then I stop making excuses, blaming others, turning my head and dodging consequences. The only option to this dilemma in life, for me, was to “LIVE UP,” Be responsible, accountable and active in my restoration. Clearly it was MY job to improve my circumstances, advance my efforts and upgrade my life NO MATTER what I lost, gave up or had been taken.  It was soley my job to #faceitandfixit!

It’s that time… 💯

There is so much more that I could say about the characters in ATL, but this post is not specifically about any of them. They HELPED me find me again regardless of the experience.  Besides, they lurk online looking for a reason to express their point, paint their picture and discredit everybody else involved.

Stay close to this blog, there is more to come!

Twitter @liveupmoment | Instagram @liveupmoment | Snap Chat liveupmoments

Feel free to send me your inspirational statements about “How You Live Up.”

LIVE UP is a self-help movement created by Media Personality Holla Walla crafted to expand, elevate and exploit every facet of life for the purpose of improving diversify and enhancing the quality of living.

More to come in 2017!


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Posted by on December 13, 2016 in Uncategorized


Your Shoes Speak Louder Than Words.

Winstead Says...


Do you pay attention to what’s on your feet?  If you don’t, someone else will.

Women often say, you can judge a man’s personality by the shoes he wears.  Some people even determine a man’s financial wealth by the expensive shoes he selects to accompany his wardrobe.  Needless to say, the image that is portrayed from your feet gives an introduction to who you are and the places you travel.

Allow me to take you on a journey around the world to a company that will not only impact your sole, but touch your soul.   There is a shoe maker that is becoming more and more visible on the sole of most men.  This company is none other than Magnanni. I first met this company in Nordstrom while perusing for my 32nd birthday.  I wanted a pair of shoes that was classic and full of rich details.  They had…

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Posted by on October 21, 2015 in Uncategorized


#indieID “Connections and Connecting”

CONNECTING is all about your friendliness, your ability to engage, and your willingness to give value first.

The science of and sport of networking and connecting is not for the fast-buck, impatient entrepreneur or consultant. If that’s you, stop reading this post now! This installment of #indieID (#Connections) is for someone who wants to BUILD, not just make a quick hit.

It can be a thrill meeting people who have power, celebrity status or someone who can help you get ahead. Some of these people actually want to help you as long as they feel you are both worthy and trustworthy. In other words, deserving.


Think about your most powerful connections. Make a list of four of them. Next to their names, write a few sentences about how they have helped you, and how you would like them to continue to help you. After that, write a few sentences about HOW YOU HAVE HELPED THEM.

AHA! There’s probably nothing to write about how you helped them. Or at least not enough.

Often people who simply want to ask me complex questions having to do with their career or personal growth, will get a warm, friendly response from me offering answers at a particular rate. This separates the “value givers” from the moochers and looters. 

When I started consulting, people connected and identified with me. The connection was mental first and then they sought the physical. 

Is anyone trying to make contact with you?

  • RULE

The more people are attracted to you, the MORE solid connections you’ll make.

If people are not trying to connect with you, but you are trying to connect with them, that’s an alarm.

The obvious object of the game is to have them call you. Until that occurs, you have to connect with them. The goal is to learn how to do both.

How to make contact and how to create the law of attraction, so that others want to make contact with you.

More about “Connects and Connecting” in my upcoming blogs. Some of the insight, techniques and blurbs have been sourced from Jeffrey Gitomer’s “Little Black Book of Connections” aka My Industry Bible aka The Holy Grail of Networking aka My Movement Manual aka Never Attend An Event Without It… okay, okay, okaaaaaay you get the point.

Check back weekly for insights, motivation and inspiration for aspiring, working and thriving talent within the Entertainment Industry. Also follow on Twitter + Insragram + LinkedIn + Periscope = @HollaWalla!

Like Me. Follow Me. Book Me. 

(856) 494-6552 |

NEXT WEEK: “Who Do You Know?”

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Posted by on September 1, 2015 in Uncategorized



The music business is built on relationships. People make things happen in this business. Building and then maintaining relationships within the industry should be the primary goal of anyone who wants to have a long career in the music industry.

C-I-L-L (KILL) the Agendas!!! 


New Single “ALL” by IZZY aka “The Urban Psalmist available for digital download.

Follow me on Twitter/Instagram/Periscope @HollaWalla!

New Website Coming in July! 

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Posted by on June 2, 2015 in Uncategorized


NUM3ERS #indieID

In my latest talks with indie artists, everyone seems to be consumed with “numbers” – charts, sales, likes, followers and payments. The reality is that most emerging artists have not created the awareness or enough interest to generate or maintain the numbers that validate their decision to become an artist. Additionally, most indies suffer from poor internal structure, lack resources to fund their efforts and the push to move them forward, BUT they ferociously seek numbers!  The ultimate goal is to IMPACT THE CULTURE! An effective cultural impact will yield more than just numbers and pretentious bench marks that affirm public acceptance among a fickle audience. The overwhelming need to be LOVED and BELONG it at critical mass with new talent, and it’s crippling their emotional security while making them a target – public rejection or acceptance creates a false sense of accomplishment and value.

The goal is to achieve numbers across the board over time. Start with building a LOYAL FOLLOWING (people who will consistently attend your live events) and LIVE PERFORMANCES (promo, benefit or paid live appearance/performance dates).  If these numbers stay on trend they will contribute to consumer/trade interest and cumulative factors like radio/sales charts and social media networks. However, if you never experience chart topping numbers, a loyal following and consistent live performance dates will keep you in front of your audience and generate income. Besides, don’t get faded by the numbers (alone), because many who spin high on the charts move low unit numbers and vice versa. The music marketplace is highly competitive and market forces and consumer trends shift constantly.

NOTE: Remain relevant in your craft and you will always have a place in the music marketplace.

NUM3ERS #indieID


Get your copy of the Connected 2 Calvary Compilation featuring Indie Gospel Artists Rae Ellis, Jermaine Morgan, Arnetta Murill-Crooms,Terence Clayton and others! Available for FREE download.

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Posted by on May 27, 2015 in indieID, Uncategorized



#indieID – Tips on Successful Mentoring [25 MAR 14]




Mentor, a word that has been used to personify HELP, SUPPORT, GUIDANCE and SUCCESS! It has now become watered down, and used a “buzz word” to signify a sloppy leader, selfish instructor or inexperienced guide.  Whether you are a Mentor or Mentee, following certain guidelines will make the mentor-mentee relationship a successful one.

Taking on a role as mentor means helping a mentee progress with their personal or professional goals. A mentor is a coach for the person they are mentoring, usually in reference to a profession or education. A mentor is often senior to the mentee, with more years of work and life experiences that the mentor can pass on in the form of advice and as a role model.

1/Setting the Mentee’s Expectations

It is important to have a candid conversation upfront with the mentee about the role the mentor will take in the mentee’s life.  This includes asking the mentee what they want and expect from the mentoring relationship.  This will allow the mentor to judge if there is a good fit for the relationship (for example, whether the mentee is realistic in their expectations of the mentor) and set boundaries, if necessary, with the mentee about the relationship. The mentor also needs to be clear about the potential time that he or she is able to commit to the mentee so that the mentee is not disappointed down the road.

2/Setting a Professional Example

The mentor and mentee relationship often exists in a professional setting, where the mentee is looking for guidance and advice on developing a career path.  In this case, it is important to project a professional image to the mentee so that the mentee has someone they can look up to.  Examples include maintaining a professional rapport with the mentee, setting an example in your own career, relaying professional accomplishments to the mentee as well as inquiring about the mentee’s career goals and what is happening in his or her job.  Even in the case where the mentor-mentee relationship is not professional, and the mentor is acting as a personal coach, this tip still applies so the mentor can set a positive example for the mentee regarding his or her future career path.

3/Acting as a Counselor

In the mentee-mentor relationship, it is important to be a coach on an emotional level as well as a professional level. While professional advice is important, there will be times that the mentee has personal problems that he or she feels they can’t discuss with their peers and want to guidance of someone they look up to, such as a mentor. Listen carefully to the mentee, provide a sympathetic ear and give constructive advice where you can. If the problems of a mentee become too serious to handle, professional assistance may be required.

4/Maintaing a Positive Attitude

The mentor should portray a positive attitude at all times with the mentee.  The mentor should not use the mentee as his or her own shoulder to cry on as the mentor is supposed to be the role model and support person for the mentee. Passing on a positive attitude to the mentee should also translate into positivity from the mentee.

5/Maintaining Confidentiality

To build a trusting relationship, what the mentee tells the mentor should be kept in strict confidence in most situations. This will result in the mentee feeling that he or she can open up to the mentor and share any problems and issues freely, which will lead to a closer mentor-mentee relationship.


The mentor can also be a valuable teacher to the mentee, whether it is from an education or career standpoint. Give the mentee advice on how to accomplish tasks, when asked or prompted, and guide the mentee to resources such as specific websites or books to help them study or complete work tasks.

7/Reaching Out to the Mentee

Although it should be the mentee’s responsibility to reach out to the mentor to check in on occasion, the mentee should not always have a reach out to the mentor when they want advice or even just talk. The mentor should put aside time to contact the mentee, perhaps take the person out for a meal or a drink, to show care fo the mentee’s well-being and interest in the mentee’s professional progression. Introduce the mentee to select friends or colleagues to expand the relationship and potentially help the mentee in their career path. This behavior also shows the mentee that it is good pratice to be proactive in relationships.

I thought this was real GOOD information to share in helping us manage our working relationships. As a result of the digital age and social media networks, we find ourselves “connected” but poorly engaged.  Our connections and networks are linked directly to our successes. #indieID weekly advice blog is a FREE service, but I am also available for events and 1-on-1 consulting. Email or 856-49HOLLA.  Like me. Follow me. Book me.

Information pooled in this post is by Juli Thompson, eHow Contributor.

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Posted by on March 25, 2014 in Uncategorized



#indieID THE SESSION – Artist Development for Indie Artists

THE SESSION VOL II presented by Blanche McAllister | April 11/12 @ The Brook (Columbia, SC)

There are many steps independent artists need to take in order to put their careers on the right track. THE SESSION will provide fundamental advice, guidance and techniques that are the basis of your music career. Guest performances by Grammy Award Winning Songwriter KJ Scriven, and DETOX! Guest instructors include Gospel Media Personality Holla Walla, Celebrity Stylist Algernon Johnson and Branding Consultant Erica Johnson.

UNPLUGGED: Friday April 11, 2014 | 7pm to 10pm
THE EXCHANGE: Saturday, April 12, 2014 | 10am to 1pm

Register online today at!


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Posted by on March 22, 2014 in Uncategorized


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