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#indieID Talk Back!

Most times I offer scripted advice for your reference and ongoing artist development, but today I want to “talk back” about a few observations that I make daily regarding artist engagement on social media.

It’s critical that you make a positive impression “off stage” because in most cases the gate keepers and those who have the influence to help you have already decided NOT to pay attention to your “on stage” performance. For instance, be practical, precise and positive when you write an online bio/description. List key points, relevant and accurate information. There is no need to list all 12 of your hobbies, 7 titles, 9 occupations and 3 nicknames!!! If this information is relevant to your CAREER as an artists, over time, when needed, as needed it will come to light and help enhance and define your artist profile. Don’t ‘hashtag’ “Jesus Freak” but post profanity, nude or suggestive images.  THIS behavior not only reflects your faith and beliefs, but it reveals your character, maturity and integrity. Be consistent in your message, image and presentation.  Don’t blame the public for judging, commenting or evaluating what they see – YOU turnt up! (LOL).

Appraoch people of influence as PEOPLE. It’s okay to say “hello”… “good afternoon”… be considerate. Don’t just be greedy for attention, validation or acceptance by ignore the PERSON (behind the opportunity), who could potentially help you. Just because somesone does music for a living doesn’t mean that they want to hear YOUR music! Stop pushing up on music professionals and then taking offense when then don’t respond or APPROACH you in the same manner. Learn to respect people MORE THAN YOU NEED WHAT THEY CAN DO FOR YOU.  For example an artist started following me a few days ago, and like clock work sent me a random tweet about her music… without ever making a formal introduction. If she had, she woulda found out that  I don’t accept unsolicited materials. Little things like that can make a difference in how you are remembered. And just because it’s christian/gospel music doesn’t mean I want it! It’s called SPAM – unsolicited content. Take the time to present yourself properly.  Find out HOW to approach other artists, producers, radio, press, managers and other professionals in the music marketplace.  Each outlet has a specific use/need for your contents as well a preferred way to accept and consume your work. Just make the effort before you blow your opportunity.  AND another thing, I advised an artist on how to approach me or any of my colleagues to get us to listen, but he still decided to be cocky a year later by recklessly making random post on my #twitter and #instagram timelines about his music. When I rejected him, then he decided to “dismiss me” by calling me a “good christian.” None of that matters to me – EVER!!!!!!! This dude could win 15 Grammys, but I won’t play or feature any of his music at my events. Why? Because I don’t have too! Selecting music is very subjective… GIVE ME A REASON!

I’m open to your questions, comments and feedback.  Post here on the blog or email me directly at events@holla365.com.

 
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Posted by on April 8, 2014 in indieID

 

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#indieID “On Stage Performance Techniques”

As a performer your goal is NOT to sing or play perfectly… YOUR GOAL IS TO COMMUNICATE!

Tell a story – take them on a journey – give them something to FEEL, REMEMBER and DO.

ARTIST RELATIONSHIP – You Are Always Communicating From The Stage
People don’t come to see an “artist”, but they come to see people. PEOPLE who have the gift of music and feel compelled to share with the world.
There are 4 key elements in your ability to communicate affectively: Mental/Emotional/Physical/Spiritual
How you feel about YOURSELF will reflect and affect your ability to deliver a confident and believable presentation.

You must love your audience – want to give them anything you can. (Don’t beat them up for not responding or throw off, but find ways to remain upbeat, positive and stay connected.)

SONG MOMENTS – How To Choose The Right Song/How To Create Moments That Audiences Will Remember
WHO you are is more important than WHAT you do.
Your audience is ignorant! Not fully aware of the technical elements, but they will understand and react to human behavior.
PLAN in advance where to sing, talk, sit and move.
Be unique and make it interesting.
(Don’t leave everything to ‘inspiration’)

MOVEMENT/TOOLS – How To Move/Where To Move/When You Should Move and Why
There are 4 essential tools to use during your performance: Mic Stand, Mic, Stool and Instruments/Headset/Props
Use the entire stage to enhance the visual presentation.
Key Movement Positions: Center Stage, Far Right/Left, Mid Range Right/Left.
Your songs should LOOK and SOUND different.
(Performance and Techniques are key, but a “connection” will make an IMMEDIATE IMPACT)

CONNECTING WITH AN AUDIENCE – Be A Communicator, NOT JUST A SINGER/MUSICIAN
The song is the script to your story – TELL THE STORY!
Keep your attention on God, The People, Group/Band Members and/or Instruments.
Love your audience from the stage – meet their needs – feed the people.
Audience Impact:
15% CONTENT
30% TONE/EMOTION
55% BODY LANGUAGE

There are so many practical things you can do the enhance your live performance presentation without sounding and looking like someone else – DEVELOP and be the best you! My #indieID advice blog is available weekly to help emerging talent/indie artists prepare musically and in business for the music marketplace. I am also available for events and 1-on-1 consultation, email consult@holla365.com. SHARE THIS POST! Like me. Follow me. Book me.

 
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Posted by on April 1, 2014 in indieID

 

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To Help or Not To Help…

Nowadays, more than ever before people want to be important, special, significant and in front of an audience. Increasingly the opportunities to make dreams a “reality” are available to the novice and experienced, but there is a divide that separates the two. Those who will seek out and listen to sound advice and those, for some reason seem to intuitively know all things and will listen to no one. Those who qualify to HELP – for me specifically – it leaves me in a quagmire of “Help or Not To Help.” There is a profound feeling of pride and accomplishment when you are able to HELP steer the career of a budding artist. When you’re able to share factors and theories that HELP them learn, develop and flourish – unlocking natural abilities! There is also a profoundly wrenching feeling when you attempt to help those who are foolish, entitled, combative, victimized, delusional and in my genre, those who are extra-Christian! (My friend Darien Dennis coined the phrase “Church Smart but Life Dumb). This type doesn’t understand or value the experience and insights of others especially when it opposes their “sensibilities” and lofty ideals. They are defensive, confrontational, opinionated, emotional, reckless, arrogant and their self-wielding ways make it a hard task and unwanted challenge to find the diamond in the rough. They don’t respond to HELP, because they’re primarily seek attention and validation. What’s worse, in some cases, the talent doesn’t exist! They lack any natural ability or learned skills that set them apart.. They waste time being successful at the wrong thing. And then there are those who want HELP for free! These clowns require exclusive treatment on a lay-a-way budget. It’s all enough to make you walk away, never look back and not care who makes it or not. Truth is, some will never understand – accept the truth – find their proper place. Being talented is consuming and even more toxic when you WANT TO BE!

Over time I have embraced the ok-ness with not helping “stupid artist!” I also realize there are those who can, will and deserve THE HELP. Beside its my mission/calling/duty to make an IMPACT. What’s “good or bad” is of no consequence, but what is valued is how our actions IMPACT others!”

Invite me to Host your next live event, Speak on your next music conference or Judge your next music showcase! I can HELP you… lol!

Follow me on Twitter, Facebook, Instagram and Social Cam. For bookings email bookme@holla365.com or call 888-805-2641 x109.

Holla…

 
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Posted by on April 18, 2013 in Uncategorized

 

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